And they're bringing the best in knit hats straight from the UK. Sir & Madame is one of the only retailers in the U.S. where you can purchase a Highland 2000 knit hat either online or in store. The hats are created in Mansfield, UK using the unique and traditional handframe knit that was created in 1589. Highland 2000 only uses British wool with the highest pedigree. Pick between six different colors and styles.


Take a look inside the business mind’s of Brian and Autumn who recently spoke with Shoppe Black for their Couples Inc. segment highlighting black owned and operated business by couples. Find out how the two met,  the tools they’ve used to find success in their ten years of business, and what advice they have for other couples trying to start a business on their own.

Read the full interview below:




Join Sir & Madame and Kicks 4 The City by donating new or gently used shoes for homeless communities throughout the city of Chicago! Stop by our store to donate through the end of the week, or check out the closest drop off spot by you. For more information check out the link below:

Sir & Madame Location:

5225 S Harper Court

Chicago, IL. 60615

United States

Sir & Madame Hours of Operation: Mon. - Sat. 11:00 A.M. - 7:00 P.M.

     Sun. 12:00 P.M. - 5:00 P.M.



BRIAN MERRITT: Must Haves For The Modern Man

Brian recently sat down with Splash Chicago to discuss style and share some of the items he deems as necessity for the modern man.

Check out a few of his picks below and view the full story here:

Sir & Madame: "SIR" pullover, $115, 5225 S. Harper Court;

Sir & Madame: "SIR" pullover, $115, 5225 S. Harper Court;

BLRDesign: denim pants, $200-300,1745 S. Halsted,

BLRDesign: denim pants, $200-300,1745 S. Halsted,

Visvim:Decoy Duck Boot, $579;

Visvim:Decoy Duck Boot, $579;

FIGHT IN STYLE: Sir & Madame Boxing Robe

We now introduce the "Madame" Boxing Robe, inspired by the fighting sport with a bit of a twist. With Madame emblazoned acrosss the back, the robe available in pink and black, is the perfect display of femine toughness. Lounge around in the piece or wear it out, its completly up to you. It's your world, Madame. Now available in-store and or via phone order.

Model: Ashley Huff @ms_misfit  Photographer: Brooklyn @brooklynwheeler  Makeup: Henri @henrimitchelle

Model: Ashley Huff @ms_misfit

Photographer: Brooklyn @brooklynwheeler

Makeup: Henri @henrimitchelle

NEW STYLE ALERT: Sir and Madame Nylon Collection has landed...!

This collection was inspired by the habit of women, specifically Autumn, always wearing their spouses {Brian} clothing. While our clientele doesn't shy away from shopping on both sides, we wanted to create a true Unisex collection. This capsule was actually supposed to hit shelves months ago, but due to changes in manufacturing the release was delayed. However, considering the Japanese Nylon fabrication and mild temps the timing is perfect!


Sir and Madame Apr2017 10photos-8.jpg
Sir and Madame Apr2017 10photos-22.jpg

Shop the Tops here...

Shop the Bottoms here...

Grab Some Creative Inspiration From An Inspiring Creative...

One of the beautiful things about life is that you can pull inspiration from anywhere. And there are no rules so why not pull from another creative?

Using oil and watercolors, Darryl crafts his art using realistic and surrealistic perspectives and sometimes combines both of them to create a unique world that he envisions. Hopefully the art below will inspire you, in your own special way, to do the same.

 "I think that’s kind of what the essence of art is - these connections between people that are built up over time to create a civilization."-Darryl Westly

Read more about Darryl and how he works here and check out the rest of his portfolio here.

Coming Next Month, A Chance to Suit Up & Give Back...

Can you imagine a life without warm shoes? Fortunately, most of us will never have to, but sadly, many live out this stark reality every day. With organizations like Kicks 4 the City, however, this narrative changes. Kicks 4 the City, a charitable program powered by the 501(c)(3) non-profit organization Legacy Leavers, has committed to providing shoes to the homeless since 2012. To date, Kicks 4 the City's annual shoe drive has distributed over 50,000 pairs of shoes to those experiencing poverty and homelessness!

As Host Committee Members, we are very excited to invite you to join me in supporting Kicks 4 the City at the 2nd Annual AGORA Sneakerball on Saturday, May 20, 2017. The AGORA Sneakerball is a black-tie event created to celebrate and fundraise for the ongoing operations of Kicks 4 the City! Specifically, we are donating and honoring the Chicago Public Schools’ (CPS) program, Students in Temporary Living Situations Program (STLS).

Tickets are now available for purchase at HERE using the unique password: “altruism” (please note that this password may change). Your ticket purchase to this event guarantees an elegant unforgettable experience, and also support for a worthwhile cause.

Please be sure to extend this invitation to your network, as this night will be memorable for all those in attendance, and even more unforgettable for the many students we are able to reach through our efforts. Thank you for your consideration. Please check out the photos below from last years event. I hope to see you there!

Put Your Best Face Forward

70° in April might as well be 90° in April. Smiles, al fresco dining, and lots of skin showing. It goes without saying (but I'll say it) that mastering the fundamentals of good health is the best way to improve your skin health, but our current apothecary selection will take your exterior to the next level.

One of my favorite products that we carry to help your skin shine is Scratch Goods' Body Scrub. One of our best sellers is the Lavender Mint Scrub (👇🏾) also known as a win/win for the therapeutic qualities of the ingredients.

A food grade, moisturizing exfoliant, you'll never have to go back to the harsh scrub named after an apricot.

A food grade, moisturizing exfoliant, you'll never have to go back to the harsh scrub named after an apricot.

This post has been brought to you by GoldLink's 'Crew'. If this doesn't make you feel good...

Happy April!

The weather may finally be turning a tide with more sunny days than rainy ones on the horizon, but layering is still paramount. Stop by the store and we’ll show you how to style our latest arrivals with your current closet favorites.

Earlier this week we had our monthly First Tuesday Happy Hour @ Foxbar at Soho Chicago. With good food, good friends, and good drink, it's always right on time. Be sure to mark your calendars for the next one (5/2). Check the photo recap below courtesy of DJ Jay Illa.

Spring Tings Are Happening...

Here in Chicago, this Spring-like weather can't seem to decide whether it wants to stay or not. Regardless of the temps, we all know that if you stay ready you don't have to get ready.

Fortunately we have your bases covered with a new Bubblegum Pink selection to satisfy your colorful needs and warm weather thoughts.

Our friend Chelsey debuted the latest colorway in our favorite Magnolia Jacket at the Saint Heron Live Art Show that featured Braid Styles by Shani Crowe. We don't usually do too much color, but this bubble gum piece is a keeper. Also available in black, you can purchase here.

Married to the Job: How 3 Fashion Couples Make It Work

We recently had a great write up with our friend Nikia Jefferson and our new friends Marie Claire Magazine. Check us out below and tell us what you think!


The first thing you notice about Brian and Autumn Merritt is their vibe. They're hip (they have multiple tattoos) with a traditional edge (they have two kids and recently appeared in a Honda Civic commercial). The brand that they run together, Sir & Madame, echoes that combination: It sells timeless pieces like button-downs and sweatshirts decorated with embroidered badges and bold graphics.

The Merritts founded their company in 2007. They were about to get married and, as happens when moving in with a significant other, Autumn was shocked by the contents of Brian's closet. He had way too many sneakers ("Sneaker culture was at its peak!" he explains). Plus, the two were looking for a career pivot. Autumn, now 34, had just been fired from her job as a buyer at a local Chicago boutique, and Brian, now 36, was bored with his job managing Chicago Apartment Finders. From their discontent (and overabundance of kicks), a business was born.

Aptly named Solemates, their company, Chicago's first sneaker consignment shop, attracted all the cool kids. In 2009, the Merritts expanded the shop's inventory to include their own designs and rebranded the store Sir & Madame. Recently, the couple moved their outpost from Wicker Park to Hyde Park.

They've known each other for more than 20 years—they first met in middle school—yet entrepreneurial life has been the real spark to reveal new depths in their relationship.

Autumn works Sir & Madame's floor, selling pieces Brian designs: "When I see people react to what we have in the shop, I'm like, 'Yeah, babe, you did a great job!'" she says. And Brian affectionately refers to his wife—who often sits in on his meetings with manufacturers—as his "pit bull" for keeping the trains running on time. "Seeing every day what this person has worked toward to ultimately better your situation or your business," says Autumn, "just increases your respect and love."

But it's not all fun and fashion. When they first launched, Autumn took on additional work to help pay the bills, while Brian manned the bulk of their store's internal- and external-facing operations. He was drowning. She scaled back her gigs to get more face time in the store, allowing Brian to focus on the company's back end.

There was also that time Brian charged a large shipment to their account without giving Autumn, who oversaw the budget, a heads-up—nearly putting the company in the red. The accounting discrepancy bled into their home life. "Our disagreements led more to silence than anything," Autumn says.

It's taken 10 years of experience to really learn how to leave work at the office, and now they approach most situations with less emotion and more practicality. "We baby-stepped our way to a healthy place," says Autumn. "It's something that's going to continuously evolve." Much like Sir & Madame.

Read more about how other fashion couples make it work here.